WalkMe is one of the pioneers of digital adoption. Founded in 2011, it was recognized as the leading
DAP product in Everest Group's PEAK Matrix Assessment of DAP vendors.
It’s a publicly traded company, with headquarters in Israel.
However, WalkMe has many drawbacks, which lead customers seeking a good
DAP solution to look for alternatives. In this article, we will discuss some of the most
heavyweight drawbacks of WalkMe, and provide top alternatives that will make your life easier,
and save you time/ money in your search for a DAP.
WalkMe website |
So what is WalkMe first of all? It’s a DAP vendor, known for custom solutions and expensive yearly
contracts. WalkMe customers include IBM, Hitachi, PWC and more. Interestingly, WalkMe is suited to
work best when you are onboarding employees, training and engaging them.
WalkMe has a serious background in the Digital Adoption sphere and is trusted by the giants.
Most of WalkMe’s customers are huge enterprises with substantial resources (developers)
to help them out with integration and ongoing support, which makes it difficult for smaller
companies to confidently explore WalkMe’s capabilities.
WalkMe Reviews
WalkMe has a 4.4 / 5 rating on Capterra based on 59 reviews and 7.8 / 10 on TrustRadius
based on 45 reviews.
WalkMe Pricing
WalkMe "Get Started" form with unclear outcome |
WalkMe does not have publicly available pricing published on their website. There is a pricing page,
but it is misleading. There are two pricing plans, and once the customer hits “Get started” on one
of them, they see a form (see above), with no indication of what is the objective of this form or why
is their data being collected (name, work email, phone number). This is an experience difficult
to explain. In their quest for collecting as many leads as possible, WalkMe falls victim to sketchy
methods that do not give them a good name. In general, not having a transparent, public pricing
is a practice adopted by huge bureaucratic organizations that often quote based on prospective
client’s size, market position and not based on their product’s real capabilities or the value it brings.
With subscription models and free plans available all around the DAP market, WalkMe’s
approach itself should be a thing of the past, or at least be considered unethical.
Why consider WalkMe alternatives
WalkMe has earned a reputation of a market behemoth that works with other market behemoths.
While there is nothing reprehensible about it, we can make some conclusions
No transparent pricing - the quote you receive from WalkMe will be a product of the sales manager’s judgment, which in many cases is defined by the appeal of the commissions they earn from their deals
No free trial - no cheap and fast way to validate the service’s fit for your business - essentially blocks you from understanding whether WalkMe solves your problem or not, without having to risk your users’ experience
Long implementation time - it may take you months to integrate WalkMe (based on public reviews from their users)
Expensive - WalkMe may cost you anywhere from $9000 to over $50 000 per annum.
3 excellent WalkMe alternatives
Usetiful
Lou Assist
InlineManual
Usetiful
Usetiful is a no-code Digital Adoption Platform that enables you to create well-targeted product tours and onboarding experiences, such as onboarding checklists, as well as feature announcements, smart tips for forms.
Usetiful homepage |
Usetiful has a sophisticated targeting system, as well as the ability to receive user information from your system and use that information to target product guides with even more precision. User information from your system can also be used to personalize content.
Usetiful has a very democratic pricing and very sophisticated targeting and segmentation toolsets. It is straightforward to install and start using.
Usetiful features a theme customizer that involves custom CSS. The latter allows you to customize the look and feel of your content entirely and make it feel like an organic part of your app.
Building tours with Usetiful is easy - you are not limited to use Chrome’s extension, but can also build tours in the dashboard for a complete, bird-eye picture of what users will interact with.
Usetiful Pricing
Free forever plan - EUR 0 forever - limited to 1 product tour, 1 smart tip group and 2000 assists per month, 1 team seats
Plus - EUR 29.9 / m - 5000 assists per month, 2 team seats and access to User Onboarding Checklists
Premium - EUR 99 / m - 20 000 assists per month, 7 team seats
Enterprise - custom plan based on customer needs
Usetiful pricing page |
Usetiful Reviews
Usetiful is rated at 4.8 / 5 on G2 based on 13 reviews and and 4.8 / 5 on Capterra based on 4 reviews.
Here are some user impressions.
Usetiful VS WalkMe
Usetiful summary
Usetiful is a beginner-friendly affordable Digital Adoption Platform,
that will keep you off bureaucratic sales procedures and is straightforward to use.
Usetiful has been ramping up their customer support so you won’t find yourself
struggling to get set up.
Lou Assist
Lou Assist is an in-app announcement, hotspots and product tour SaaS DAP. Though plans seem relatively expensive and the pricing is based on MAUs, Lou features a free forever plan.
Lou homepage |
Like Usetiful, Lou Assist will continue delivering content even if your MAU’s
exceed the monthly allocated limit, not standing in the way of your platform’s growth.
Lou Assist Pricing
Lou pricing page |
Free Forever - $0 - Limited to 2 announcements and 1 tour, 1 team seat
Startup - $99 per month or $948 annually - Unlimited tours and announcements, 3 team seats, 2 500 MAUs
Growth - $239 per month or $2388 annually - Unlimited team seats, 10 000 MAUs
Enterprise - starts at $3588 annually, 10 000+ MAUs
Even though Lou Assist’s pricing seems relatively fair, it is still based on MAUs,
and the Startup plan is still pretty costly.
Lou Assist’s Reviews
Lou has a rating of 4.7/5 at G2, 4.6/5 at Capterra.If you are looking for an alternative to WalkMe, we certainly recommend checking out Lou.
It is a relatively easy-to-integrate tool that will spare you time spent on sales team
consultations. Lou is a part of the subscription movement with transparent pricing and a
free plan available. Certainly worth your time.
Inline Manual
Inline Manual homepage |
Inline Manual is a DAP founded in 2012 by a team with backgrounds in customer service,
employee training and app development and is based in Czech Republic.
Inline Manual features product walkthroughs, announcements, hotspots and tooltips.
One of the main advantages is that Inline Manual provides
a self-serve free trial. One of the major disadvantages is that all
content creation happens with the so called “authoring tool” extension for Google Chrome.
Inline Manual Pricing
Inline Manual pricing is based on MAU’s, which is not the best model for growing companies.
They have two subscription plans
Standard Pro
Enterprise
Inline Manual pricing page |
The cheapest will cost you $158 per month for 250 MAUs.
For Standard Pro you can increase the desired MAU number and the cost
per month will update accordingly. This is an interesting approach that makes
the MAU-based pricing a bit friendlier for small companies.
The cheapest package is also the most costly, as when you increase the MAU
number, the price increases in a non-proportional way. For example, the cost
per 1 MAU starts at $0.632 when set to 250 MAUs, and it goes to as little as $0.072
when MAUs are set to 3000. Don’t get too excited though, as in this case the total
yearly cost will exceed $2500.
Inline Manual also features an Enterprise plan with many of the limitations of Standard Pro removed.
Inline Manual Reviews
Inline Manual is rated at 4.6 / 5 in G2 based on 22 reviews and 4.3 / 5 in Capterra based on 3 reviews.
Inline Manual can get pretty expensive pretty fast, however the overall user opinion is positive.
Summary
The DAP market, just like many other industries, has moved past old-school approaches
to sales processes. Subscription-based services that allow their prospective
customers to try their software and purchase without any hassle are leading
the way, and in these terms WalkMe is falling behind.
That is why we compiled a list of WalkMe alternatives worth your time.