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Keeping Your Data Safe and Secure: How Usetiful Protects Your Security and Privacy

 Companies rely heavily on third-party vendors in our increasingly connected and specialized digital landscape. However, cybercrime is growing each year in both volume and sophistication. These third-party connections have become a point of vulnerability.  

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Keeping your client data safe and secure has never been more critical. However, a recent report from SecurityScorecard and the Cyentia Institute makes for alarming reading. They suggest that 98% of companies surveyed have a current relationship with a vendor that has been breached within the last two years.

Using third-party vendors is crucial for businesses that want agility, productivity, and expertise. But these benefits are quickly forgotten if you suffer a reputation-shredding data leak. 

When you choose a digital adoption platform (DAP), data security and privacy should be high on your agenda of requirements. Usetiful offers several features that make it the best tool for the job.    

#1. 2FA

Two-factor authentication (2FA) is a secure login method. As the name suggests, it requires users to enter two different types of authentication to access their accounts. For example, you might need to enter a password and a code sent via text or email. This process stops your account from being compromised if a malicious actor gets your password.

Usetiful offers 2FA for your account. We use a combination of passwords + Google Authenticator codes. Once you've downloaded Google Authenticator, you'll be prompted to add a code when you log in to Usetiful. Click here to see how easy it is to set up 2FA with our digital adoption tool.

Cloud connectivity and remote and mobile work have become standard across most industries. 2FA helps keep your data secure and meet compliance standards in industries like healthcare, finance, and defence. Don’t use a digital adoption solution without 2FA.

#2. White-listing domains

Usetiful is a digital adoption solution that helps companies onboard new users and employees. However, there are some situations where building software onboarding content could require sharing sensitive or confidential data. For example, health and medical apps or even proprietary software.

When you build product tours, walkthroughs, checklists, and tooltips, you need the control to ensure these onboarding elements only display where you want them.  

One way to mitigate risks involved with using this data is to use white-listing domains. This feature means that your onboarding content will only show on domains and URLs that you specify. 

Follow these instructions to learn how to white-list domains with Usetiful.

#3. Zero-knowledge design

As we mentioned above, protecting user data is essential in modern-day business. Data security is about identifying points of vulnerability. Third-party software is one of those areas.

We built Usetiful to function in these environments. Zero-knowledge design allows developers and vendors to share data between software but without making that data visible to the vendor. 

For example, if you have sensitive customer or financial data that needs to be validated on 3rd party software, zero-knowledge design allows you to achieve this aim but without exposing the data. 

Unlike other platforms, Usetiful does not track user data or information about your website. Instead, we allow customers to control what data is shared.

Of course, one of the best features of a digital adoption solution is the helpful data it generates. You can use this information to improve your product by getting feedback on user behavior but without the complications of collecting user data. 

#4. GDPR compliant

We can’t talk about data safety and security without mentioning the EU’s General Data Protection Regulation (GDPR). When these regulations came into force in 2018, they were a total game changer for how businesses dealt with customer data. 

The privacy and security laws covered by GDPR are broad and far-reaching. They also have teeth. In June 2023, Spotify was fined $5m for breaching data access rights. Facebook and Amazon have been fined a combined $2bn in the past.

If you’re operating in the EU or you have EU-based customers, you need to comply with GDPR rules. That includes using third-party vendors that are GDPR compliant, like Usetiful.

User onboarding generates personal data. Businesses need explicit consent from users to store or process this information. For many companies, handling this data is a headache. However, Usetiful solves these issues for product onboarding.

As mentioned in point #3, Usetiful’s zero-knowledge design means it can operate fully without access to personal data. For example, we can show product tours to specific users by using defined segments and not identifiable information. 

User segmentation allows us to serve more targeted information without collecting data or user profiles. This process helps you deliver a great onboarding experience within GDPR regulations. Read this helpful article on User onboarding tools and GDPR to learn more.

Final thoughts

User data protection and security is a huge responsibility for modern businesses. Cyber attacks and regulatory fines are risks you can’t afford to ignore. That’s why it’s essential to work with third-party vendors who take data security seriously. 

Usetiful is GDPR-compliant by design. Combined with 2FA logins and domain white-listing, we’re the perfect partner for companies with customers in the EU.


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