Blog Usetiful - Digital product adoption made simple

  Buyer behavior is changing. In the past, the CEO or CTO called the shots and made all the software purchasing decisions. However, modern buying is more collaborative, with an average of 11 stakeholders involved in B2B deals. This shifting landscape was further highlighted in a recent G2 buyer report. Their research pointed out that with so many software solutions on the market, customers were struggling to choose the right product.  One of the primary barriers for customers includes finding reliable, impartial information on products. While for sales teams, friction comes from longer sales cycles that result from additional stakeholder involvement in deals. What modern buyers want In response to these shifts in buyer behavior, a couple of trends have occurred. Firstly, many users are seeking out self-service buying options . Second, sales rooms are growing in popularity. These digital hubs provide a place for stakeholders and sales teams to meet and discuss a product. Everything yo

  Sales demos have always been a big part of the SaaS customer acquisition process. Live one-to-one demonstrations are a powerful way to show prospects what a product can do. Indeed, many SaaS teams love this way of connecting with potential customers because it has average conversion rates of 5% to 15%. However, live demos aren't the perfect solution for SaaS brands. They take a lot of time to schedule and complete, they can draw out the sales cycle, and they're impossible to scale. As SaaS operations are becoming more cost-effective, efficient, and streamlined, live demos can seem like a relic from the past. And yet, despite these drawbacks, the live sales demo endures because of its power to educate your prospect and give them first-hand experience of how your product can provide them with value.  But what if there was a way to get all the positives of a live sales demo without the negatives? Thankfully there is. Welcome to the world of sales demo automation. What is sales d

  Interactive product demo automation is a big deal right now. With lean, product-led growth models growing in relevance by the day, now is the perfect time to see how Usetiful-Zapier integrations can streamline your sales demo process and help drive conversion while you sleep. Image by rawpixel.com on Freepik What is Zapier? Zapier is a no-code tool that connects third-party apps and services. The beauty of this software is that it allows non-technical teams to build time and cost-saving automation, like automatically populating your CRM when someone enters your sales demo. Now that Usetiful integrates with Zapier, you can make Zaps from our software and enhance your customer experience further, including improvements to your interactive product demo performance. Here is a link to our technical article showing how you can set up Zapier to work seamlessly with Usetiful. But for now, let's explore some use cases for Zapier in the sales demo space. How Zapier works To give you an ide