Blog Usetiful - Digital product adoption made simple

  While surveys and forms sound similar, they are different things with their own goals, formats, and best practices. However, they are both crucial elements of customer success because they allow you to collect a vital resource: feedback. Any company worth its salt needs feedback. It allows you to improve your product and understand your customers at the same time. But before you start rushing out and asking the questions that matter, you need to understand the difference between forms and surveys and where to use them. Image by Freepik What is the difference between a form and a survey? Forms and surveys are used to gather information. However, the type of information they collect can help tell them apart.  Surveys are best for collecting opinions, feedback, and information from individuals or larger groups of people. Typically, they use multiple-choice questions. However, many surveys include options for open-ended questions. Forms are best for collecting objective information. Th

  Advances in our understanding of UI/UX mean that apps and websites are easier to use and more intuitive than ever. But no matter how flawless designs become, customers will need help occasionally.  Users approach technology from different levels of experience and know-how, so it's essential to provide assistance when they need it and where they need it.  So, let's talk about Usetiful Assistant, the widget that helps you help your users. What is Usetiful Assistant? Usetiful Assistant, a 24/7 customer self-service widget Usetiful Assistant is a customer onboarding self-service widget that allows you to provide in-app assistance to your users. Typically, onboarding content focuses on the first few days that a user interacts with a product. Things like onboarding checklists, product tours, and tooltips help users get to grips with a product, guiding them toward achieving specific objectives, and so on. However, Usetiful Assistant has a more long-term focus. It offers you a way t

  Customer-self service is everywhere. Over the last decade, the process has been adopted by leading businesses, such as Apple, Amazon, and Netflix, with small to medium-sized enterprises following suit. Now, it's a must-have if you want happy customers and efficient business operations. Let's explore the practice and some of its benefits before sharing how you can get customer self-service right and delight your customers. Image by pressfoto on Freepik What is customer-self service? Customer self-service describes a collection of channels that allow your users to find help quickly, easily, and independently. The concept includes things like your knowledge portals, websites, help centers, etc. Customers like self-service, especially for more everyday inquiries and incidents. Instead of sitting on hold on the phone, waiting for a reply to an email, or staying in the queue to speak to a customer chat portal representative, they can get instant answers to their questions. But cust