Blog Usetiful - Digital product adoption made simple

When a user sits down with a new software product, the ideal scenario is that it's easy to use. To drive user adoption, the interface needs to feel fluid and intuitive. While this is the ultimate aim of an excellent user interface (UI), first-time users still need a helping hand in many cases. But a constant requirement to refer to walkthrough guides or tutorials breaks the user-software relationship. Offering help in a seamless way is a subtle, elegant art. To keep users engaged and to drive adoption, tooltips are an incredible resource. However, the software development industry has an awkward relationship with this solution; but, for the most part, this is due to poor application or design of tooltips. While tooltips can potentially harm user experience (UX), they are barely noticeable and beneficial when done correctly. What is a Tooltip? Tooltips are minor UI elements that prompt users to take specific actions. For example, when a user's mouse hovers over or clicks a speci...

What is GDPR? The General Data Protection Regulation (GDPR) is the toughest privacy and security law in the world. It imposes obligations to organizations worldwide, so long as they target or collect data related to the EU residents. ( source ) What counts as personal data? Personal data is any information that relates to an identified or identifiable individual. For example, names or addresses (identified individuals) or location, cookies or even pseudonymous data if easy to link to a specific person (identifiable individual). In every case, you need a valid reason (legal basis) to process personal data. In the context of User Onboarding, it is almost exclusively unambiguous consent . The users must explicitly agree that their personal data is processed for the purpose of user onboarding. Even when you receive explicit consent, the obligations do not end there. For example: You must collect only data absolutely necessary for the given purposes. You must store the data only for as l...

  Reducing customer churn rate is one of the top concerns among software, mobile app, or subscription-based business owners. In fact, a recent study shows that most software solutions’ customer retention rate goes down to around 3% after 30 days post-installation. Often, these drops happen as soon as the free trial or demo expires. To reduce customer churn rate, you should consider reviewing your user onboarding process. This process is crucial in leaving a great impression on your customers. Nailing it could increase their overall satisfaction and encourage them to commit to your product for the long-term. With that, here are some tips on how to reduce churn rates with an effective customer onboarding process. 1. Make help easy to find and access First-time users may have a hard time navigating through your app’s interface. Therefore, you must make sure they can easily find and access help upon logging into your software. You can have a pop up at the start asking if they want a...

Complex processes or input forms can represent a challenge for even properly onboarded users. This is especially sensitive with long processes, where user decisions or inputs made at the beginning have an impact on the next steps. Smart Tips Smart Tips are advanced tooltips that can add further instruction to important or confusing elements of your process. You can also use them to notify a user contextually about change in a feature. Example: Tooltip in action The power of Smart Tips lies in their cost/effect ratio - they do a great job, while the implementation is quick and they require minimal maintenance. Just place a tooltip on a select element of your page, and it's done! Smart Tips can work independently or in combination with Product Tours. They are ideal for addressing issues in input forms - your user can continue working uninterrupted, you can rely on the quality of the submitted data and your customer self-service rate increases. Win-win! Example: Tooltip use on Faceboo...

Why is flexibility important? Modern SaaS applications and web portals are complex systems and it´s not trivial to build a user onboarding journey for them. Animations and dynamic elements are introduced as part of the user experience. Technical concepts, such as single-page architecture, are widely adopted. The way how front-end elements are built and rendered has an impact. And your business logic and exceptions in the process further multiply the complexity. When choosing a User Onboarding Software, it is good to keep in mind that these complexities can limit or even prevent wider adoption. It´s important to choose a solution that can respect the specifics of your software. More flexible features, such as product tours, tutorials, or smart tips, mean a smoother experience for your users and a wider set of supported use cases. "Do not align your application with capabilities of a User Onboarding Software, choose a User Onboarding Software that can work with your application....

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